About us

Delivering, with Aptitude

Aptitude Global is an operator-led Data, AI and Technology consultancy for transformation leaders. We bring veteran operators and specialist engineers to help clients buy and build the new capabilities that transform them into more valuable companies.

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About us

With Aptitude, we’re building the consulting firm we wanted to hire as clients.

Specialist skills in valuable disciplines, provided by true practitioners with first-hand experience, delivered with the efficiency that software and AI tooling can unlock.

Our people have held direct accountability for the work they now advise on — building systems, managing vendors, delivering programmes under compliance scrutiny — which means we know what's required, what's decoration, and how to create things that keep performing long after we leave.

If that sounds like something you’re looking for, then we encourage you to learn more about the work we do, the clients we work with, and, when you’re ready, get in touch. We’d love to talk to you about what’s next.

Sameem Jaffrey
Co-founder
Mark Butterworth
Co-founder
Who we are

Practitioner insight meets software efficiency

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Operator-practitioners, not consultants

Our people have done the work — not studied it. They've held client-side accountability in regulated environments: built systems under compliance scrutiny, managed vendor relationships with real consequences, migrated platforms with zero tolerance for failure.

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Buy-side and build-side depth

We have practitioners who've bought and managed vendors alongside engineers who've built and extended the same platforms. Our advice on build vs buy vs extend is grounded in first-hand experience of all three outcomes — not theoretical frameworks.

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Executive judgement and engineering reality

Senior executives and engineers work together throughout every engagement - not in sequence. No gap between the vision sold to the board and what the team can actually build.

A Software Engineer

AI and Software-enabled delivery

We use proprietary and partner tooling to accelerate our work and share the efficiency with clients. Knowledge earned during an engagement is codified into active, queryable software — not documentation that doesn’t get read after handover.

A practitioner philosophy

When you've worked in both run and change, and owned your decisions you think differently about what’s important and how to achieve it. We bind that experience in how we turn up to work everyday.

Business-first, technology second

Getting clarity and precision on impact makes navigating decisions, tradeoffs, and even politics easier.

Progress over PowerPoint

A programme that delivers a slide deck on time but changes nothing is a failure. We maximise progress 'in the field', deploying early prototypes to build clarity and conviction in where we're headed.

The end is the start

Most consultancies forget there's an 'after the project'. We build clarity on what 'run' will look like, so that 'change' builds something that keeps on evolving and performing.

Build capability, not dependence

We want to earn your business through good work, not hold you hostage through dependency. We see building your own capabilities - through skill and software - as part of our job, not a threat to it.

Earn the next sprint

No 'account pyramid'. No 'land an expand'. Our focus is to 'earn the next sprint' by making sure we deliver on your objective, contribute to your amibition and bring something different to your business.

Careers

We're hiring

We’re always on the lookout for specialist to join our team across Business Delivery, Data and Software Engineering, Data Science and AI and Commercial Advisory.

Flexible, remote-first working, with co-working hubs in the UK and Spain

Structured learning and development, with dedicated time for hands-on R&D work in Aptitude Labs

Generous holiday package and early-finish Fridays

Wellbeing focused, with private healthcare coverage as standard

Contact us

Talk to our team

Whether you're running a data programme, heading into a vendor negotiation, or trying to understand your AI options - an early conversation costs nothing and usually clarifies a lot.